VOLUME 34, NUMBER 6
Published by Alaska Business Publishing Co.
Managing Editor Kathryn Mackenzie
Associate Editor Tasha Anderson
Digital and Social Media Specialist Arie Henry
Art Director David Geiger
Art Production Linda Shogren
Photo Contributor Judy Patrick
President Billie Martin
VP & General Manager Jason Martin
VP Sales & Marketing Charles Bell
Senior Advertising Account Manager Janis J. Plume
Advertising Account Manager Holly Parsons
Advertising Account Manager Christine Merki
Accounting Manager Ana Lavagnino
Customer Service Representative Emily Olsen
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FROM THE EDITOR
We are always busy at Alaska Business. Whether we’re brainstorming about important issues to include in the magazine or refining nascent products such as our weekly
newsletter, the Alaska Business Monitor, there is no such thing as a dull
day in our midtown office. So much so that the letter from the editor,
something that is deeply important to any editor—including me—often
gets pushed to the very end of my list of “to-dos”. Not because I don’t
care, but because each month I spend weeks agonizing over what to
talk about in this space. Which of our many feature articles should we
highlight? And, most importantly, what information can be included
here to augment the rest of our content, adding more context to the
news and issues we discuss on the website, in the newsletter, and in the
Alaska Business magazine special editions, special sections, and feature
This month was no different. We’re deep in planning for the Best of
Alaska Business awards party and special section (the results are in and
there are some surprises this year, all of which will be revealed in our
July issue), and, of course, we’re planning for the Top 49ers event in
September, while still writing, editing, and planning for the next big issue.
All to say it was a pretty typical month, yet a great month because there
was one big difference—I’ve known for several weeks what I want to
focus on in June: our cover story on Alaska Airlines.
Featured on the Alaska Business cover this month is a pilot from
Alaska Airlines, modeling one of the new uniforms the airline debuted
earlier this year. She stands proud and strong, looking toward the future
with a smile her on face. Her image is representative of Alaska Airlines
and how it operates. For close to ninety years Alaska Airlines has been
changing the aviation world through innovation, a commitment to
diversity and safety, and whole lot of firsts.
“As we have grown to take Alaskans where they want to fly, our
heritage and our roots are with us every mile. From the smiling
inspiration on every tail to the word ‘Alaska’ on the side of every airplane,
we recognize and celebrate our past while always looking towards the
future,” says Vice President of Marketing Sangita Woerner.
Alaska Airlines was born here in 1932 and has remained a steadfast
partner to the many, many residents who depend on the air carrier to
get them, their loved ones, and vital cargo to and from some of the most
remote locations in the world.
Since the early ‘30s the company has not only grown in capacity, it
has introduced decades’ worth of firsts. One first that forever changed
the airline was the addition of the iconic “Eskimo tail” in 1976, a topic
that even today garners much curiosity from passengers who still ask
Alaska Airlines’ employees, “Who IS that guy on the tail?” Theories range
from Jimi Hendrix and Bob Marley to a lion and Johnny Cash, but most
Alaska residents believe it is the face of Alaska. “Whether the artists were
inspired by real people remains a mystery to this day—both within the
company and without—as no official documentation has ever been
uncovered indicating that either the Eskimo or the miner was based on a
specific person,” the company explains on its website.
With the addition of the Eskimo tail, Alaska Airlines really came into
its own, becoming a symbol of Alaska’s community and serving as a
“reflection of people and their connection to the airline they love.”
We are excited to present to you this profile featuring Alaska Airlines’
growth from flying unscheduled flights in the most far flung of locations
to today serving more than 44 million customers going to more than 118
destinations on 1,200 daily flights.
The Alaska Airlines profile is one facet of another Alaska Business
page-turner. Also in June we’re publishing the Transportation Special
Section, featuring the directory designed to help you connect with
Alaska’s transportation companies, and the Construction Special Section
highlighting current, future, and recently completed projects statewide.
Now is the ideal time to head outside, grab a spot in the sun, and
delve into the June issue of Alaska Business.
Managing Editor, Alaska Business