Apocalypse Design is a small business that
would like to stay that way. The clothing company specializes in cold weather gear and gets
a steady flow of word-of-mouth inquiries and
purchases from outside Fairbanks and Alaska.
But they don’t advertise their products Outside.
It was only five years ago the business set up
its website to take clothing orders directly. Last
year was their best year online so far, with most
of the business coming from the Lower 48, says
business manager Shawna Biesanz.
While the company would like to see its
online business grow, they will only do it
without compromising quality or their rela-
tionships with local customers, she says.
“I can say that almost every item that walks
out of this store has gone through my fingers,”
Biesanz says. “I have seen it, I have felt it, I
have touched it. That’s the reason that people buy from us. They know that it’s getting
Two Apocalypse Design employees sew products in the Fairbanks workshop. Apocalypse specializes in parkas and other cold weather clothing.
Sam Friedman | Alaska Business
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